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Have you always wanted to put your offerings into the universe with your very own online store,  blog, collateral materials, or you name it? Pure Bella NYC is here to make *it* happen. After decades of creative directing, designing, branding, strategizing, photographing + copy writing for fortune 100 companies, corporate is over and I’ve got a purpose. PBNYC is ready to help doula your dreams into 2022 and bring your heart’s expression into the light for all to see.

I'm here to team with you to create an action plan to bring together your vision to full manifestation in any design form you need, be it:

  • an online Store

  • a Website to showcase your work

  • a Blog

  • Collateral Materials: Business Cards, Posters, Postcards, Brochure, Flyer, Direct Mail, Product Catalogs, Newsletters, Branded Content, Promotional Graphics, EBooks, etc.

  • Branding

  • Package Design

  • or Book Design

And I can provide you with not only my skills in design, but also the accompanying parts of the whole - like photography and copy writing.

I want to translate and communicate the personality of your vision, within reason of course, there's always a budget :) . I want this to be accessible to the people, so working to keep costs reasonable is my aim, like putting resources into key elements and utilizing web builder sites to cut programming costs. Through a series of questions, a road map will be drawn to create a foundation to bring YOUR bébé into world.

A little about me, Alexis Idone, the founder of Pure Bella NYC, I graduated from Parsons School of Design with a degree in Communication Design. I worked freelance for a couple years before landing at a full service print design studio Twelve Point Rule in NYC. We grew to become Fusebox, a boutique digital agency where we took projects from concept to programming, all under one roof. We were first to market on the web with Nickelodeon and JP Morgan. I spent 21 years there, from Art Director to Creative Director. In 2014, after a heck of a run, Fusebox closed and I have been working freelance for small businesses and pursuing creative endeavors far and wide.

For a sampling of my graphic design, view this WORK pdf . Also note, this website and all of its' parts were created by me, from the hand drawn logo, to the imagery,  to the copy.

Please feel free to email with any inquiries.

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